summary

James Ashford shares his entrepreneurial journey and the importance of creating amazing customer experiences. He emphasises the need for systemization and continual improvement to deliver exceptional service. Dominic Monkhouse highlights the significance of sales in business success and the fear of rejection that holds many businesses back from increasing their prices. They discuss the value of simplifying the sales process and closing deals on the spot. James also shares his experience with Go Proposal, a pricing proposal software for accountants, and how it helped streamline the sales process. James Ashford shares his experience of building and selling his software business, GoProposal, and the importance of creating a sales culture and simplifying the sales process. He emphasises the need for businesses to focus on providing a great customer experience and highlights the value of being exit-ready. James also discusses the challenges he faced after selling his business and the importance of understanding the true reason why entrepreneurs do what they do.

Takeaways

• Creating amazing customer experiences is crucial for business success.
• Systemisation and continual improvement are key to delivering exceptional service.
• Many businesses fear increasing their prices due to a lack of self-worth and fear of rejection.
• Simplifying the sales process and closing deals on the spot can lead to faster business growth.
• Go Proposal, pricing proposal software, helps streamline the sales process for accountants. Instead of relying solely on a sales team, focus on creating a sales culture in your business.
• Simplify the sales process to provide a better customer experience and increase efficiency.
• Be exit-ready by systemising your business, having a playbook, and extracting yourself from day-to-day operations.
• Understand the true reason why you do what you do as an entrepreneur and honour that passion.
• Surround yourself with positivity and block out negativity to maintain a positive mindset.

Chapters

02:51 Creating Amazing Customer Experiences

10:04 Overcoming the Fear of Rejection and Increasing Prices

19:07 Simplifying the Sales Process for Faster Business Growth

22:50 Streamlining the Sales Process for Accountants with Go Proposal

29:17 Creating a Sales Culture and Simplifying the Sales Process

35:55 The Value of Being Exit-Ready

51:51 Understanding the True Reason Why Entrepreneurs Do What They Do